Pascal Sender can be seen from the sholders up wearing a grey shirt sitting in front of one of his paintings, also in grey. The background is slightly blurry.Pascal Sender can be seen from the sholders up wearing a grey shirt sitting in front of one of his paintings, also in grey. The background is slightly blurry.Pascal Sender can be seen from the sholders up wearing a grey shirt sitting in front of one of his paintings, also in grey. The background is slightly blurry.Pascal Sender can be seen from the sholders up wearing a grey shirt sitting in front of one of his paintings, also in grey. The background is slightly blurry.

Creative Heads: Pascal Sender – artist

Creative Heads: Pascal Sender – artist

6
 
July 2022

Artist Pascal Sender mixes code and painting to create a meeting point between the generations and the ways in which art can be consumed. Playful and lively, his paintings can be viewed in Augmented Reality. Jumping off the canvas, they move and interact with the viewer, presenting a unique reflection of modern life.

Born in Locarno, Pascal Sender grew up in St. Gallen. When he was seventeen, he applied to the Kunstakademie Düsseldorf and studied there before moving to London to study at the Royal Academy of Art.He started doing videos and stop-motion animation when he was young and eventually moved on to coding, which led to experimenting with Augmented Reality. Today, he paints complex studies of the human figure and everyday scenes of contemporary living. However, besides being a masterful painter, Sender also created an innovative way of engaging with his art by applying it to an Augmented Reality environment. Having created an app himself, another digital perspective is revealed through his paintings when viewing them through a phone camera. The paintings jump off the canvas, appearing as three-dimensional forms that move and interact with the viewer. Sender’s work presents a refreshing and visually enthusiastic commentary on the things we see in everyday life that cannot be passively viewed, but which have to be experienced.

“I’m really interested in making art not just for the art world, or for the ‘art interested’. I want to make art for everybody. When I was doing live streams for example, it actually worked out for me. Sometimes I just showed my hand and I had to wait a very long time for someone to just join my stream.Then I asked them to move my hand, in any way – up, down, left, right, in waves, or whatever they thought of. Sometimes it was very silly, sometimes it got super intense, and that was a beautiful thing to me, not to work alone, to do a weird form of collaboration with these tools we nowadays have.”